As you may know, Customer Journey Map is a visualization of the history of consumer's interaction with a product, service, company or brand through various channels at a certain time. The customer journey can be reflected via a graph where points of product interactions are defined and customer's actions are described – their feelings and possible issues. CJM allows objectively analyzing the product interaction experience from the customer perspective, define and eliminate appearing obstacles, offering recommendations on enhancing the product. This is a must-have tool if you strive to satisfy your audience's demands. Check out this Forbes article for more detail.

The planet of data and analytics is spreading its empire at a fast pace leading to digital innovation which is taking the industry by boom. The widespread of technology is creating a heap of opportunities for companies and individuals as well to excel in competitive tech-world. An array of assets contributes to the success of an organization. Other than technological resources, human force is also an evident bonus for a company and the person leading the squad catches the spotlight decorated with a variety of great responsibilities. With the quick advancement of disruptive technology in a developing economy like India, the leading business has become tougher than ever.

Modern technologies are enabling increased automation across multiple markets and enhancing everyday life. Artificial intelligence and machine learning are reshaping the way we live through the advent of automated and autonomous vehicles, smart cities, smart factories and much more. Modern technologies are enabling increased automation across multiple markets with the help with rugged, robust, reliable systems from Crystal Group. Early adopters and continued investors in AI and ML, military organizations and defense contractors helped to pioneer autonomous vehicles, which rely upon AI and ML capabilities. Critical infrastructure sectors – including power, oil and gas, telecommunications, and more – are undergoing modernization and digitization, and in turn, increasingly relying on AI, ML, and rugged, reliable systems to increase automation, efficiency, safety, and security.

This article and the associated survey makes for interesting reading. Senior execs are saying they are seeing a good ROI on their AI & data led projects. I find this hard to believe, as every organisation I meet and speak with, they know they are only really scratching the surface. There is a lot of headline grabbing going on, to be "seen" to be doing something, to "prove" to their clients that, "hey, look at us we are down with it, we know what we are doing" Then, as this article cites, this industry is creating a new type of role, but are the lines blurred between the CDO, CIO, CTO and so on. Do you actually need a Data role to head each department, HR, IT, Finance, Marketing & Sales?

AI and deep learning will be a fundamental game changer, akin to the wave of innovation that was ushered in as "mobile" and "cloud" became major category enablers over the past decade. When we think back to the advent of the internet, companies needed a different kind of DNA to build a massive organization in the age of a new platform. In other words, it wasn't enough to take an offline shopping mall, with brick & mortar stores like Sears or Macy's, and give them a website -- that just didn't equate to an ecommerce internet company. It took a brand new organization with a different way of thinking to build Amazon and completely overhaul the ecommerce landscape in the two decades that followed. A big part of that was because there were too many new roles, methodologies, and processes that required developing new skill sets that the old guard was either unable or unwilling to do.

There is much hype around AI in Sales & Marketing. Having witnessed this in the Legal Sector for the last 2 years where every headline, practically every week talks about another law firm embracing AI for Legal Service delivery. Law firms have in fact been using AI for the last decade. E-Discovery, dictating their emails for their PAs to send and so on. Yet we are now at the top of the hype cycle on how AI is going to revolutionise Law.

Data is the new oil. We have all heard this before. Now it is all about AI, and how will AI help turn this "oil" into the next generation of digital fuel for business. Make it more economical, effective, better outputs and results. Data has always been a challenge for Sales & Marketing.

Industry leaders like you are searching for ways to capitalise on the true potential of artificial intelligence (AI); one of the most talked-about technologies of 2017. Bill Gates even referred to it as the holy grail of computer science. At Artesian, we want to cut through the noise and tell you exactly what AI is, where we're currently at in the evolution and why you should consider investing in AI. To do so, we've identified five ways in which we believe AI will change relationship management, sales and marketing. From more natural ways of interacting, to augmenting the buying and selling process, our paper has everything you need to know about the five key areas of AI innovation.

How artificial intelligence will impact marketing is a hot topic. Technology continues to drive the evolution of marketing in the B2B sector. Currently, expansion of artificial intelligence (AI) is one of the biggest technological events expected to provide breakthrough capabilities for B2B marketers and sales teams. The winner in all of this – I hope – will be the customer. But let's start with the very basics.